Menguji Hubungan Brand Loyalty dan Cross-Category Loyalty Sportswear: Pengaruh Brand Experience dan Brand Trust pada Pengguna Sepatu Sepakbola = Testing The Relationships of Brand Loyalty and Cross-category Brand Loyalty: Effects of Brand Experience and Brand Trust on Football Boot Users

Peran Brand Community Experience Terhadap Brand Trust dan Brand Loyalty pada Komunitas Merek Sepatu Lari di Media Sosial = The Role of Brand Community Experience in Brand Trust and Brand Loyalty among Running Shoe Brand Communities on Social Media.

Pengaruh Customer-Based Brand authenticity Terhadap Brand trust Dalam Menciptakan Brand affect Dan Brand loyalty (Studi Pada Konsumen Brand HMNS Di Jabodetabek) = The Influence of Customer-Based Brand authenticity on Brand trust in Creating Brand affect and Brand loyalty (A Study on Consumer of HMNS Brand in Jabodetabek )

Pengaruh brand satisfaction dan brand commitment terhadap brand loyalty dan brand repurchase intention : studi kasus konsumen Toyota di Jabodetabek = Effect of brand satisfaction and brand commitment and its impact on the automotive brand loyalty and brand repurchase intention : case study Toyota users of Jabodetabek region

Analisis Strategi Marketing melalui Brand Community dalam Meningkatkan Brand Loyalty (Studi pada Brand Pigeon Teens) = An Analysis of Marketing Strategies through Brand Community in Fostering Brand Loyalty: A Case Study of Pigeon Teens