Roberto Gallant Narendra
Pengaruh Elemen Bauran Pemasaran Hijau terhadap Niat Pembelian Produk Berkemasan Ramah Lingkungan pada Generasi Y dan Z di Indonesia = The Influence of Green Marketing Mix Elements towards the Purchase Intention of Eco-Friendly Packaged Products Among Generation Y and Z in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2025
 UI - Tesis Membership
Viena Rahmana
Daya Tarik Green Product: Analisis Faktor yang Mempengaruhi Repurchase Intention terhadap Produk Personal Care pada Generasi Z di Indonesia = The Attraction of Green Products: Analysis of Factors Influencing Repurchase Intention towards Personal Care Products among Generation Z in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership
Isra Livera
Analisis Faktor-Faktor yang Memengaruhi Green Purchase Behaviour Generasi Z dalam Pembelian Produk Makanan dan Minuman = Analysis of Faktors that Influence Green Purchase Behaviour of Generation Z in Purchasing Food and Beverage Products
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership
Muhammad Deri Laksamana Putra
Peran strategi marketing public relations Green Product dalam mempengaruhi persepsi millennials terhadap green lifestyle (studi terhadap pengguna The Body Shop Indonesia) = The role strategy marketing public relations of green product to influencing the perception of the millennials against green lifestyle (case study The Body Shop Indonesia Consumer)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Ivana Lamtio Yosephine
Analisa strategi Unilever Sustainable Living Plan (studi pada sustainability report PT Unilever Indonesia project Sunlight #brightfuture-volunteer day = Unilever Sustainable Living Plan analysis (case study from sustainability report PT Unilever Indonesia project Sunlight #brightfuture-volunteer day)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Makalah dan Kertas Kerja