Charity Latanza Indahsari
Pengaruh brand trust terhadap brand loyalty: studi pada Tokopedia = The influence of brand trust on brand loyalty: study on Tokopedia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi Membership
Dessuryani
Analisis pengaruh brand awareness terhadap trust, ewom dan purchase intention pada onlineshop e-ommerce: studi kasus Tokopedia = Analysis of the effect of brand awareness on trust, ewom and purchase intention to online shop e-commerce: a case Sstudy on Tokopedia
Fakultas Ilmu Komputer Universitas Indonesia, 2016
 UI - Tugas Akhir
Atika Choirunnissa
Analisis Pengaruh Elemen-Elemen Gamification terhadap Brand Loyalty dimediasi Customer Engagement: Survei pada Pengguna Aplikasi Mobile Shopee Indonesia = Analysis of Influence of Gamification Elements on Brand Loyalty Mediated by Customer Engagement: A Survey on Shopee Indonesia Mobile App Users
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership
Rahmah Syafira
Pengaruh Gamification Kuis Shopee terhadap Brand Loyalty melalui Customer Engagement dan Customer Satisfaction (Kasus pada E-commerce Shopee Indonesia) = The Effect of Gamification Kuis Shopee on Brand Loyalty through Customer Engagement and Customer Satisfaction (Case in E-commerce Shopee Indonesia)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Tesis Membership
Sarah Dwi Septyani
Analisis pengaruh self-expressive brands pada facebook terhadap brand love, brand advocacy word of mouth dan brand advocacy acceptance = Analysis of the influence of self expressive brands on facebook towards brand love brand advocacy word of mouth and brand advocacy acceptance
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership