Shimp, Terence A.
Advertising, promotion, and other aspects of integrated marketing communications
South Western Cengage Learning, 2013
Buku Teks SO
Shimp, Terence A.
Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp
The Dryden Press , 1997
Buku Teks SO
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2001
Buku Teks SO
Belch, George E.
Introduction to advertising promotion : an integrated marketing communications perspective
Irwin, 1993
Buku Teks SO
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2009
Buku Teks