Giovanni Dyosa
Analisis pengaruh perceived usefulness, perceived ease of use, brand image, dan attitude towards using terhadap purchase intention perangkat Apple watch = The influence of perceived usefulness perceived ease of use brand image and attitude towards using on purchase intention of Apple watch
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Pengaruh brand placement dalam video klip musik terhadap brand attitude (studi brand placement mini dalam video klip musik RAN "Begitu Saja") = The influence of brand placement in music video clip on brand attitude
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Pohan, Cut Putri
Pengaruh nostalgia ads terhadap attitude toward ads, attitude toward brand, viral intention dan purchase intention = The impact of nostalgia ads towards attitude toward ads, attitude toward brand, viral intention and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis Membership
Dien Zakiyyah
Analisis variabel-variabel yang berpengaruh terhadap brand equity private label: studi kasus pada Slurpee 7 eleven = Analysis of variables affecting the brand equity private label: case study on Slurpee 7 eleven
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Marpaung, Ella Stephany
Pengaruh online consumer review terhadap brand attitude: studi pada Skincare Nature Republic = Effect of online consumer review toward brand attitude: study on Nature Republic skincare
2018
 UI - Skripsi Membership