Veronica
Analisis Faktor-faktor yang Mempengaruhi Intensi Repurchase dan Word-of-Mouth pada E-Commerce Fashion (Studi pada Zalora) = Analysis of Factors that Influence Repurchase Intention and Word-of-Mouth in Fashion E-Commerce (Study on Zalora)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership
Helmy Ikhsan Rianda
Bagaimana Sistem Rating dan Review mempengaruhi perilaku pembelian konsumer online = How Online Ratings and Reviews System Affecting Online Consumer Buying Behavior
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi Membership
Andrew Wijayanto
Menciptakan Pengalaman Live Shopping yang Immersive dan Parasosial Bagi Viewers: Analisis Peran Gaya Komunikasi Interaksional Streamer (Studi Kasus Shopee Live) = Creating An Immersive and Parasocial Live Shopping Experience For Viewers: Analysis of the Role of Streamer Interactional Communication Style (Shopee Case Study)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Alpert, Jed
The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone
McGraw-Hill, 2012
 Buku Teks SO
Silitonga, Moses Frans Romual
Analisis implementasi strategi komunikasi pemasaran konten naratif produk e-commerce berbasis komunitas = Implementation analysis of the marketing communication strategy in narrative content for community based e commerce products
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Tesis Membership