Elgine Harits
Hubungan antara variabel event brand image, event brand quality, event brand value, dan event brand loyalty pada model customer-based brand equity yang digunakan untuk menganalisa acara edukasi = Relationships between event brand image, event brand quality, event brand value, and event brand loyalty in customer-based brand equity model which used to analyze educational event
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Skripsi Membership
Juliyana Indah Purmita Sari
Analisis pengaruh brand image terhadap loyalitas pelanggan pada studi kasus brand Apple, the Body Shop, dan Garuda Indonesia = Analysis of brand image influence on customer loyalty in apple brand case studies the the Body Shop, and Garuda Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Makalah dan Kertas Kerja
Tito Aditiawan
Pengaruh Pengalaman Merek, Evaluasi Merek dan Loyalitas Merek Pada Pengguna Sepatu Puma di Jakarta = The Influence of Brand Experience, Brand Evaluation and Brand Loyalty on Puma Shoes Users in Jakarta
Fakultas Ilmu Administarsi Universitas Indonesia, 2020
 UI - Skripsi Membership
Tisha Aisyah Afliansa
Peran brand authenticity, impression in memory, dan lifestyle-congruence dalam meningkatkan brand love hotel butik di Indonesia = The role of brand authenticity, impression in memory, and lifestyle-congruence towards enhancing brand love of Indonesian boutique hotel.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi Membership
Sinta Ramani
Pengaruh kepercayaan terhadap Consumer-Generated Media (CGM) dan efeknya kepada brand loyalty: studi kasus: website dan aplikasi zomato = The influence of trust on Consumer-Generated Media (CGM) and its impact to brand loyalty: study case: zomato website and application
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi Membership