Analisis pengaruh ideal self-congruence dan emotional brand attachment terhadap perilaku konsumen: compulsive buying, brand loyalty, dan external trash-talking: studi pada produk-produk fashion = The impact of ideal self-congruence and emotional brand attachment toward consumer's behavior: compulsive buying, brand loyalty, and external trash-talking: study on fashion products

Pengaruh pop-up store experience terhadap kesediaan membayar dan loyalitas merek konsumen = The effect of pop-up store experience on consumer's willingness to pay and brand loyalty

Peran brand trust pada hubungan antara brand experience dengan brand loyalty pada konsumen lanjut usia = The role of brand trust in the relationship between brand experience and brand loyalty in older adult consumer

Pengaruh Pengalaman Merek Terhadap Keterikatan Merek dengan Usia dan Pendapatan Sebagai Variabel Moderasi dan Kepercayaan Merek sebagai Variabel Mediasi : Studi Pada Artotel Thamrin Jakarta. = Effect of Brand Experience on Brand Attachment with Age and Income as Moderation Variables and Brand Trust as Mediation Variables: A Study at Artotel Thamrin Jakarta.

Analisis pengaruh brand personality, brand experience, brand trust, brand love dan nostalgia terhadap consumer brand loyalty: studi kasus: minyak kayu putih Cap Lang dan Blue Band = Analyzing the impact of brand personality brand experience brand trust brand love and nostalgia on consumer brand loyalty: case study: minyak kayu putih Cap Lang and Blue Band