Syifa Chairani
Pengaruh city branding dengan menggunakan media sosial terhadap pembentukan citra kota = The effect of city branding by using social media against the forming of city image
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
 UI - Tesis Membership
Bernadette Dinda Widyadharini
The Effect of Employer Branding, Product Branding, Corporate Branding, Corporate Reputation, and Social Media on Generation Z Intention to Apply for A Job Moderated By Social Media: The Case of One of Indonesian State-Owned Bank = Pengaruh Employer Branding Product Branding, Corporate Reputation, dan Sosial Media Terhadap Intensi Generasi Z Melamar Pekerjaan Dimoderatori Sosial Media: Studi Kasus Salah Satu Bank BUMN Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Nadia Izzati
Pengaruh emotional branding terhadap brand loyalty. Studi pada marketing campaign dove di media sosial Youtube = The impact of emotional branding on brand loyalty. Study on dove marketing campaign on social media Youtube
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi Membership
Ricardo Taufano
Pengaruh endorsement selebriti CEO terhadap atribut brand perusahaan melalui media sosial = The effect of CEO celebrity endorsement on corporate brand attributes through social media
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Tesis Membership
Adefrid Marcelino
Analisis Corporate Branding L'Oréal Indonesia pada Media Sosial (Instagram) = Analysis of L'Oréal Indonesia's Corporate Branding on Social Media (Instagram)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2024
 UI - Makalah dan Kertas Kerja