Nadia Putri Prianti
Analisis pengaruh komunikasi pemasaran terpadu terhadap ekuitas merek dalam strategi co-branding fast-fashion brand Hennes and Mauritz (H&M) dengan desainer high-end brand = Analysis of integrated marketing communication effect to brand equity in the case of fast-fashion brand Hennes and Mauritz (H&M) and high-end brand designer co-branding strategy
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Fhatih Alfadrian
Strategi Marketing Public Relations Red Bull dalam Upaya Membangun dan Mempertahankan Brand Positioning Global = Marketing Public Relations Strategy of Red Bull in Building and Maintaining Global Brand Positioning
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2024
 Unggah4
Elsa Mayasari
Integrated marketing communication (IMC) analysis to build brand equity for business to business (B2B) market in Indonesia case study: PT. EMC information systems
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2010
 UI - Tesis Open
Nadia Theodora
Analisis Hubungan Elemen-Elemen Komunikasi Pemasaran Terpadu (Integrated Marketing Communication) Terhadap Dimensi-Dimensi Dalam Ekuitas Merek (Brand Equity)(Studi Kasus Pada Merek FMCG: Indomie) = Relationship Analysis between Elements of Integrated Marketing Communication Towards The Dimensions of Brand Equity-(Case Study: Indomie as FMCG Brand)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Tesis Membership
Saniya
Analisis strategi pemasaran online pada brand komersial dalam membentuk loyalitas pelanggan studi terhadap brand victoria s secret pink = Analysis of commercial brand online marketing strategy in building customer loyalty a study of victoria`s secret pink brand
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Makalah dan Kertas Kerja