Nadia Izzati
Pengaruh emotional branding terhadap brand loyalty. Studi pada marketing campaign dove di media sosial Youtube = The impact of emotional branding on brand loyalty. Study on dove marketing campaign on social media Youtube
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi Membership
Tagor, Alyssa Nuhanifa Dewanta
Online Activism via Social Media: An Analysis of Greenpeace Online Campaign against Mattel's Toy Company = Aktivisme Daring melalui Media Sosial: Analisa Kampanye Daring Greenpeace terhadap Perusahaan Mainan Mattel
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Makalah dan Kertas Kerja
Bobby Purnawarman
Evaluasi strategi komunikasi pemasaran melalui media sosial: studi kasus kampanye media sosial Tirajeans "Guess What Happens Next" = Evaluation of communication strategies marketing through social media: case study social media campaign Tirajeans "Guess What Happens Next"
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Tesis Membership
Feiby Paula
Perencanaan strategi komunikasi pemasaran sosial terpadu pada kampanye penanggulangan masalah kekerasan di sekolah = Integrated marketing social communication program in taking care of bullying problem’s at school campaign
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Tugas Akhir
Acesa Rebecca Anindita
Analisis kampanye komunikasi dengan pendekatan social judgement theory = Communication campaign analysis using social judgement theory approach analisis
2016
 UI - Tesis Membership