Pengaruh Country of Origin Image, Perceived Brand Prestige dan Perceived Product Quality terhadap Purchase Intention pada Konsumen Produk Perawatan Kulit Wajah Korea di Indonesia dengan Consumer Ethnocentrism sebagai Variabel Moderasi = The impact of country of origin image, perceived brand prestige, perceived product quality to Korean facial skincare product consumer's purchase intention in Indonesia with consumer ethnocentrism as a moderating variable

Pengaruh Product Knowledge, Perceived Consumer Effectiveness dan Perceived Social Media Marketing terhadap Purchase Intention Studi Kasus Produk Ecofurniture di Indonesia = The Influence of Product Knowledge, Perceived Consumer Effectiveness and Perceived Social Media Marketing towards Purchase Intention The Study of Ecofurniture Products in Indonesia

Pengaruh cosmopolitanism terhadap consumer ethnocentrism product quality purchase intentions dan foreign product purchase behavior pada jenis produk fashion di Jabodetabek = The effects of cosmopolitanism on consumer ethnocentrism product quality purchase intentions and foreign product purchase behavior on fashion products in Jabodetabek

Pengaruh Aspek Iklan E-Commerce, Perceived Platform’s Ease Of Use, dan Perceived Risk terhadap Niat Pembelian Konsumen = The Impact of E-Commerce Advertising Aspects, Perceived Platform’s Ease of Use, and Perceived Risk on Consumer Purchase Intention

Analisis Pengaruh Perceived Healthiness, Tastiness, dan Price terhadap Purchase Intention pada Marketing Placebo Effect Produk Berlabel Less-sugar di Indonesia = The Influence of Perceived Healthiness, Tastiness, and Price on Purchase Intention under the Marketing Placebo Effect of Less-sugar Labeled Products in Indonesia