Bagaimana Sistem Rating dan Review mempengaruhi perilaku pembelian konsumer online = How Online Ratings and Reviews System Affecting Online Consumer Buying Behavior

Pengaruh karakteristik E-WOM pada online repurchase intention dengan peran mediasi: trust dan perceived usefulness (studi pada Sociolla.com) = The influence of E-WOM characteristic on online repurchase intention mediating roles of trust and perceived usefulness (study on Sociolla.com)

Menciptakan Pengalaman Live Shopping yang Immersive dan Parasosial Bagi Viewers: Analisis Peran Gaya Komunikasi Interaksional Streamer (Studi Kasus Shopee Live) = Creating An Immersive and Parasocial Live Shopping Experience For Viewers: Analysis of the Role of Streamer Interactional Communication Style (Shopee Case Study)

Penggunaan model AISAS dalam menentukan media komunikasi pemasaran pada produk usaha mikro kecil dan menengah (UMKM) studi kasus : Sepatu Handmade Shoelast = Use of AISAS model in determining marketing communication media in Micro, Small and Medium Enterprises (SMEs) products case study: handmade shoes Shoelast

Analisis implementasi strategi komunikasi pemasaran konten naratif produk e-commerce berbasis komunitas = Implementation analysis of the marketing communication strategy in narrative content for community based e commerce products