Kajian Literatur: Hubungan antara Celebrity Endorsement dan Minat Beli = Literature Review: The Relationship between Celebrity Endorsement and Purchase Intention

Analisis Pengaruh Celebrity Endorsement terhadap Intensi Pembelian Konsumen melalui Curiosity di Media Sosial = Analysis of the Effect of Celebrity Endorsement towards Consumer Purchase Intention through Curiosity on Social Media

Pengaruh tipe dukungan selebriti dan kongruensi selebriti dengan produk perawatan tubuh terhadap intensi membeli pada pengguna instagram = The influence of celebrity endorsement types and congruency celebrity with the body care products toward purchase intention on instagram users

Analisis pengaruh sikap konsumen terhadap kredibilitas endorser, merek, dan intensi pembelian sehubungan dengan celebrity endorsement = Analysis of consumer's attitude effect to credibility endorser. brand, and purchase intention related to celebrity endorsement

Attachment terhadap selebriti sebagai moderator dari pengaruh jenis celebrity endorsement dengan intensi membeli pada emerging adult = Attachment with celebrity as a moderator of the effect of types of celebrity endorsement and purchase intention in emerging adults