Nadya Maulina
Analisis pengaruh rekomendasi produk kosmetik oleh blogger terhadap intensi belanja online konsumen wanita di Jabodetabek = The effects of cosmetic products recommendations by blogger on the intention of online shopping of women consumers in Jabodetabek
2017
 UI - Skripsi Membership
Rachmah Pradnya Murti
Analisis pengaruh parasocial interaction dengan youtube vloggers terhadap perception dan purchase intention luxury fashion brand = Understanding the influence of parasocial interaction with youtube vloggers on consumers luxury fashion brand perception and purchase intention
2017
 UI - Skripsi Membership
Alifia Nurbaiti Syavira
Pengaruh Interaksi Personal Beauty Advisor Terhadap Positive Word-Of-Mouth dan Purchase Intention Toko Ritel Kosmetik di Indonesia = The Effect of Beauty Advisor Personal Interaction on The Positive Word-of-Mouth and Purchase Intention of Cosmetic Retail Store Customers in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Putu Geaby Naraswari
Analisis efektivitas online advertisement melalui beauty influencer di Youtube terhadap industri kosmetik lokal di Indonesia = Online advertisement through beauty influencer in Youtube on local cosmetic brand: a case study in Indonesia
2018
 UI - Skripsi Membership
Adela Khairunnisa Nugraha
Analisis Faktor-Faktor yang Mempengaruhi Emotional Attachment, Vloggers Popularity, dan Purchase Intention Pemirsa terhadap Produk Kecantikan yang ditampilkan dalam Vlog (Studi Kasus : Beauty Vlogger Tasya Farasya) = Analysis Factors that Influence Emotional Attachment, Vloggers Popularity, and Viewers Purchase Intention of Beauty Products displayed in the Vlog (Case Study : Beauty Vlogger, Tasya Farasya)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi Membership