Ninna Faradilla Keumala Dewi
Efek komunikasi word-of mouth pada persepsi keadilan, kepuasan, dan intensi penggunaan ulang pelanggan pasca keluhan
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2006
 UI - Tesis Membership
Silverman, George
The secrets of word-of-mouth marketing: how to trigger exponential sales through runaway word of mouth
American Management Association, 2001
 eBooks
Felicia
Pengaruh electronic word of mouth dan price sensitivity terhadap purchase intention akan peer-to-peer accommodation pada generasi millennials = The Influence of electronic word of mouth and price sensitivity to purchase intention of peer-to-peer accommodation on millennials
Universitas Indonesia, 2019
 UI - Tesis Membership
Octaviantika Benazir Kumala
Pengaruh word of mouth terhadap minat beli konsumen pada Tune Hotels Kuta-Bali = The Effect of word of mouth toward consumen purchase intention at Tune Hotels Kuta-Bali
2012
 UI - Skripsi Open
Cindy Amylia Kusumawardhani
Pengaruh servicescape dalam membentuk word of mouth (studi pada restoran Marché cabang Plaza Senayan
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi Open