Apakah anda perlu berpikir sebelum membeli? peran rasa takut dan humor pada iklan helm = Do you need to think before buying the role of fear and humorous helmet ads

Intensi membeli konsumen meningkat? Dampak iklan dengan proses humor arousal-safety dan kebutuhan akan humor sebagai moderator = Increased consumer's purchase intention? The impact of advertisement with arousal-safety humor process and need for humor as moderator

Fear-appeals in advertisements: the influence on uncertainty avoidance culture towards purchase intention & willingness to pay = Pengaruh rasa takut dalam iklan terhadap kultur penghindaran ketidakpastian dalam menciptakan niat beli & kemauan membayar

SMS iklan berbasis lokasi : sikap konsumen dan intensi pembeliannya = The effects of SMS location based advertising on consumer attitude and purchase intention

Pengaruh power distance konsumen dan kelas sosial konsumen lain terhadap evaluasi dan intensi membeli produk yang telah dicoba oleh konsumen lain = The influence of consumers level of power distance and others social class on evaluation and purchase intention of products tried by others