Nasution, Ahmad Razzaq Fadillah
Pengaruh Electronic Word of Mouth terhadap Minat Beli melalui Brand Image pada Secondary Market Industri NFT (Studi pada Marketplace OpenSea) = The Impact of Electronic-Word-of-Mouth Towards Purchase Intention Through Brand Image on NFT Industry's Secondary Market (Study on OpenSea Marketplace)
Fakultas Ilmu Administrasi Universitas Indonesia, 2022
 UI - Skripsi Membership
Conny Yuanita
Pengaruh word-of-mouth tentang perusahaan jasa terhadap keputusan pembelian konsumen (perfect10 model management) = The impact of word of mouth about service company towards customer purchase decision (perfect10 model management)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Simanjuntak, Iasci
Analisis Pengaruh Decision Making Styles Generasi Y Terhadap E-Satisfaction, Word-Of-Mouth Intention, Dan Repurchase Intention Pada Saat Melakukan Pembelian Produk Minuman Kopi Di Online Coffee Shop = The Effect of Consumer-Decision Making Styles on E-Satisfaction, Word-of-Mouth Intention and Repurchase Intention: A Study of Generation Y Online Coffee Shop Customer
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tesis Membership
Rosi Dyah Cahyani
Pengaruh Word of Mouth (WOM) terhadap minat beli produk mobile WiFi 4G bolt: studi pada mahasiswa Universitas Indonesia = The effect of Word of Mouth (WOM) on consumer purchase intention of mobile WiFi 4g bolt: case study of students on Universitas Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi Membership
Ayu Sabtani
Pengaruh penempatan produk lokal di drama Korea terhadap brand recall dan word of mouth: studi pada merek lokal Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership