Keller, Kevin Lane
Strategic brand management
Prentice Hall Internasional, 1998
 Buku Teks SO
Assael, Henry
Consumer behavior and marketing action
Kent Publishing Company, 1984
 Buku Teks
Stone, Bob
Successful Direct Marketing Methods
NTC Business Book, 1988
 Buku Teks
Adi Zakaria Afiff
How brand equity and movieliking can override impact of misleading brand placement toward brand attitudes
Universitas Indonesia, 2014
 Artikel Jurnal
Munford, Alan
Making experience pay: management success through effective learning
McGraw-Hill, 1980
 Buku Teks