Syafira Aslikhati Pratama
Pengaruh Green Brand Positioning, Green Brand Knowledge, dan Attitude Toward Green Brand terhadap Green Product Purchase Intention (Studi pada Sejauh Mata Memandang) = The Effect of Green Brand Positioning, Green Brand Knowledge, and Attitude Toward Green Brand to Green Purchase Intention (Study on Sejauh Mata Memandang)
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Lendy Aulina
Analisis pengaruh green brand positioning, green brand knowledge, dan attitude toward green brand terhadap green product purchase intention = Analysis of the influence of green brand positioning green brand knowledge and attitude toward green brand to green product purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Warouw, Jedidiah Patarson
Pengaruh Green Brand Affect Terhadap Green Purchase Intentions dengan Efek Mediasi dari Green Brand Associations, Green Brand Attitude, dan Green Brand Trust = The Influence of Green Brand Affect towards Green Purchase Intention with the Mediation Effect of Green Brand Association, Green Brand Attitude and Green Brand Trust
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tugas Akhir
Andi Ramadhani Akbar
Pengaruh brand alliance terhadap brand equity brand preference dan purchase intention dalam industri laptop = The effect of brand alliance on brand equity brand preference and purchase intention on the laptop industry
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Clara Sarah
Efek sifat sifat psikologis pada sikap terhadap brand dan intensi pembelian pengetahuan konsumen sebagai efek moderasi = Psychological traits effect on brand attitude and purchase intention consumer knowledge as moderation effect
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership