Analisis Customer Based Brand Equity (CBBE) Hasil Dari Program Integrated Marketing Communication (IMC) dalam Membangun Ekuitas Merek: Studi Kasus LA Lights

Analisis Customer-Based Brand Equity (CBBE) sebagai hasil dari program Integrated Marketing Communication (IMC) dalam membangun Ekuitas Merek: Studi kasus Vitazone

Analisis Equity Drivers, Customer-Based Brand Equity, dan Customer Loyalty di dalam industri Hypermarket : studi kasus Hypermarket Carrefour = Analysis of Equity Drivers, Customer-Based Brand Equity, and Customer Loyalty in Hypermarket industry : study case Hypermarket Carrefour

Hubungan antara variabel event brand image, event brand quality, event brand value, dan event brand loyalty pada model customer-based brand equity yang digunakan untuk menganalisa acara edukasi = Relationships between event brand image, event brand quality, event brand value, and event brand loyalty in customer-based brand equity model which used to analyze educational event

Analisis merek aspira berdasar model ekuitas merek berbasis konsumen (customer-based brand equity)