Nurul Rizki Utami
Pengaruh Dimensi Aktivitas Pemasaran Media Sosial terhadap Sikap, Pengalaman, dan Niat Pembelian Merek Fashion Lokal di Indonesia = The Influence of Social Media Marketing Activity (SMMA) Dimensions on Attitudes, Experiences, and Purchase Intentions of Local Fashion Brands in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Tesis Membership
Vega Karina Andira Putri
Social media terintegrasi dalam komunikasi pemasaran brand di Indonesia (studi komparasi pemanfaatan social media oleh high dan low involvement decision brand) = Integrated social media in brand marketing communications in Indonesia comparative (study of use of social media by high dan low involvement decision brand)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis Membership
Amanda Andriana Vaharani
Dampak Keterlibatan pada Laman Media Sosial Merek dan Pengaruhnya Terhadap Niat Pembelian pada Merek Kecantikan Lokal = The Impact of Involvement on a Brand's Social Media Page and its Influence on The Purchase Intention of Local Beauty Brands
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
I Gusti Ngurah Aditya Lesmana
Analisis pengaruh media sosial twitter terhadap pembentukan Brand Attachment: studi PT. XL Axiata = Analysis on the impact of twitter as a social media in creating brand attachment: study PT. XL Axiata
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis Open
Hary Hadiansyah
Strategi media sosial untuk diplomasi public: studi kasus Kementerian Luar Negeri RI = Social media strategies for public diplomacy: a case study in The Ministry Of Foreign Affairs of The Republic of Indonesia
Fakultas Ilmu Komputer Universitas Indonesia, 2014
 UI - Tugas Akhir