Pengaruh consumer value terhadap attitude toward green product dan green consumer behavior pada bahan pangan organik = The effect of consumer value on attitude toward green product and green consumer behavior in organic food

Faktor-faktor yang mempengaruhi keputusan pembelian produk ramah lingkungan studi kasus : the body shop Jakarta = Analyzing the factors that influence green purchasing behavior: case study the body shop Jakarta

Pengaruh Elemen Bauran Pemasaran Hijau terhadap Niat Pembelian Produk Berkemasan Ramah Lingkungan pada Generasi Y dan Z di Indonesia = The Influence of Green Marketing Mix Elements towards the Purchase Intention of Eco-Friendly Packaged Products Among Generation Y and Z in Indonesia

Analisis Perilaku Konsumen dalam Adopsi Green-packaged Product dengan Pemodelan Sistem Dinamis = Analyzing Consumers’ Behavior in Adopting Green-packaged Products with System Dynamic Modelling

Pengaruh Green Marketing Mix, Green trust, Environmental Value dan Green Knowledge Terhadap Repurchase Intention yang Dimediasi Attitude Pada Produk Skincare Ramah Lingkungan di Indonesia = The Influence of Green Marketing Mix, Green trust, Environmental Value, and Green Knowledge on Repurchase Intention Mediated by Attitude in Environmentally Friendly Skincare Products in Indonesia