Az-Zahra Syamsa Rahmita Putri
Analisis Faktor yang Memengaruhi Willingness To Pay Layanan Premium Subscription pada Layanan Cloud Storage: Studi Kasus iCloud+ = Analysis of Factors Influencing Willingness To Pay for Premium Subscription Services in Cloud Storage: A Case Study of iCloud+
Fakultas Ilmu Komputer Universitas Indonesia, 2023
 UI - Skripsi Membership
Meliana Hana Fatasya
Analisis Faktor yang Memengaruhi Willingness To Pay Layanan Premium Subscription pada Layanan Cloud Storage: Studi Kasus iCloud+ = Analysis of Factors Influencing Willingness To Pay for Premium Subscription Services in Cloud Storage: A Case Study of iCloud+
Fakultas Ilmu Komputer Universitas Indonesia, 2024
 UI - Skripsi Membership
Pohan, Annisa Larasati
Analisis keberhasilan Luxury Brands di Indonesia : suatu studi terhadap faktor-faktor yang menjadi Anteseden Willingness to Pay a Premium pada Luxury Fashion Brands = Analysis of successful Luxury Brands in Indonesia : a study of Antecedents factors of Willingness to Pay a Premium in the Luxury Fashion Brands
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Putri Wulan
Analisis pengaruh brand experience terhadap consumer willingness to pay premium price dengan variabel mediasi brand credibility dan perceived uniqueness: studi kasus merek sepatu olahraga = Analysis impact of brand experience toward consumer willingness to pay premium price with brand credibility dan perceived uniqueness as a mediator variable: study on sports shoes brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
Muhammad Zhillan Ghifari
Signifikansi Social Media Marketing Activities, Brand Equity dan Brand Loyalty Untuk Memprediksi Consumer Willingness to Pay for Premium Running Watch: Studi Pada Garmin Indonesia = Significance of Social Media Marketing Activities, Brand Equity and Brand Loyalty to Predict Consumer Willingness to Pay for Premium Running Watch
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership