Pengaruh Social Media Marketing Activities, Electronic Word of Mouth dan Brand Equity Terhadap Purchase Intention di Era Covid-19: Studi pada Akun Instagram Summarecon Bekasi = Effect of Social Media Marketing Activities, Electronic Word of Mouth and Brand Equity toward Purchase Intention on Covid-19 Era: Case Study on Instagram Account Summarecon Bekasi

Pengaruh Aktivitas Pemasaran Media Sosial terhadap Kepuasan Konsumen, Intensi Berperilaku dan Komunikasi Mulut ke Mulut (WOM) pada Konsumen Starbucks Coffee di Jakarta = The Effect of Social Media Marketing Activities on Consumer Satisfaction, Behavior Intention and Word-of-Mouth (WOM) on Starbucks Coffee's Consumers in Jakarta

Pengaruh electronic word of mouth (eWOM) di media sosial terhadap purchase intention: studi pada layanan YesBoss Indonesia = The influence of electronic word of mouth (eWOM) in social media toward purchase intention: study on YesBoss Indonesia service

Analisis penggunaan social media marketing dan electronic word of mouth (ewom) oleh cinema 21 dalam meningkatkan brand loyalty = Analysis of the use of social media marketing and electronic word of mouth (ewom) by cinema 21 in increasing brand loyalty

Analisis Faktor Pendorong Penggunaan Instagram dan Pengaruhnya Terhadap Performa Bisnis: Studi Empiris Pada UMKM di Indonesia = Analysis of the Driving Factors of the Use of Instagram and Its Impacts on Business Performance: An Empirical Study on MSMEs in Indonesia