Surmanek, Jim
Media planning : a practical guide
NTC Business Books, 1989
 Buku Teks SO
Kellogg on advertising & Media
edited by Bobby J. Calder
John Wiley & Sons, 2008
 Buku Teks
Priemer, August B.
Effective media planning : a guide to help advertisers and agencies develop plans that work
Lexington Books, 1989
 Buku Teks SO
Barban, Arnold N.
Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec
NTC Business Books, 1993
 Buku Teks SO
Davis, Martyn P.
Handbook for media representatives
Business Publications, 1967
 Buku Teks SO