Cunningham, Lynne
The quality connection in health care : integrating patient satisfaction and risk management
Jossey-Bass, 1991
Buku Teks
Kotler, Philip
Marketing for health care organizations
Prentice-Hall, 1987
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Service quality improvement : the customer satisfaction strategy for health care
edited by Wendy Leebov
American Hospital Publishing, 1994
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Duncan, W. Jack
Strategic management of health care organizations
Blackwell, 1995
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Charns, Martin P.
Health care organizations : a model for management
Prentice-Hall, 1983
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