Hoffamn, K. Douglas
Essentials of services marketing : concepts, strategies, and cases
Horcourt Colledge Publisher, 2002
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Rakich, Jonathon S.
Cases in health services management
Health Professions Press, 1990
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Rakich, Jonathon S.
Cases in health services management
W.B. Saunders, 1983
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Delong, Thomas
Professional services : text and cases
Irwin, McGraw-Hill, 2003
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Still, Richard R.
Sales management decisions, strategies and cases
Prentice-Hall, 1988
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