Creative advertising
Thames & Hudson
Mario Praken, 2007
 Buku Teks SO
Barry, Pete S.
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
Thames and Hudson, 2014
 Buku Teks SO
Creative ideas with colour
A Ward Lock Book, 1997
 Buku Referensi
Jewler, A. Jerome
Creative strategy in advertising
Wodsworth, 1981
 Buku Teks
Moriarty, Sandra E. (Sandra Ernst)
Creative advertising theory and practice
Prentice Hall International, 1991
 Buku Teks SO