Eva Latifah
Analisis hubungan efektivitas iklan dengan ekuitas merek : studi kasus pada iklan televisi produk Axe = Analysis relationship between advertising effectiveness and brand equity : case study Axe's television advertising
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Tesis Membership
Yohana Yose Gunawan
Analisis pengaruh e-lifestyle terhadap internet advertising avoidance = The effect of e lifestyle on internet advertising avoidance
2016
 UI - Skripsi Membership
Slamet Liana Rahmasari
Pengaruh advertising invasiveness terhadap advertising avoidance pada iklan Instagram = The influence of advertising invasiveness on advertising avoidance on Instagram ads
Fakultas Ekonomi dan Bisinis Universitas Indonesia, 2022
 UI - Tesis Membership
Hotchkiss, George Burton
Advertising
Alexander Hamilton Institute , 1961
 Buku Teks SO
White, Roderick
Advertising
McGraw-Hill, 2000
 Buku Teks