Analisis Pengaruh Karakteristik eWOM di Media Sosial terhadap Niat Pembelian Konsumen: Studi pada Produk Personal Care Lokal = Analysis of the Influence of eWOM Characteristics on Consumer Purchase Intentions on Social Media: A Study on Local Personal Care Products

Pengaruh Electronic Word of Mouth (eWOM) dan Information Credibility pada Media Sosial TikTok terhadap Online Purchase Intention Produk Skincare di Kalangan Generasi Z = The Influence of Electronic Word of Mouth (eWOM) and Information Credibility on Social Media TikTok on Online Purchase Intention of Skincare Products among Generation Z

Pengaruh EWOM melalui Aplikasi TikTok terhadap Purchase Intention Produk Fast Fashion pada Generasi Z di Indonesia (Studi Kasus: Erigo) = The Influence of EWOM through TikTok Application on Purchase Intention of Fast Fashion Products for Generation Z in Indonesia (Case Study: Erigo)

Pengaruh electronic word of mouth (eWOM) di media sosial terhadap purchase intention: studi pada layanan YesBoss Indonesia = The influence of electronic word of mouth (eWOM) in social media toward purchase intention: study on YesBoss Indonesia service

Analisis Faktor-Faktor yang Memengaruhi Intensi Pembelian Produk Kosmetik Hijau Pada Konsumen Muslim di Indonesia = Analysis of Factors Influencing Intention to Purchase Green Cosmetics Products for Muslim Consumers in Indonesia