Nadya Zharah Ayuningtyas
Pengaruh electronic word of mouth (e-WOM) melalui media sosial terhadap minat beli konsumen: studi pada Ojju k food = The effect of electronic word of mouth through social media towards purchase intention: study on Ojju k food
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Skripsi Membership
Aliyah Khairunnisa
Pengaruh Electronic Word of Mouth (eWOM) dan Information Credibility pada Media Sosial TikTok terhadap Online Purchase Intention Produk Skincare di Kalangan Generasi Z = The Influence of Electronic Word of Mouth (eWOM) and Information Credibility on Social Media TikTok on Online Purchase Intention of Skincare Products among Generation Z
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2025
 UI - Skripsi Membership
Raihan Krizia Joshua
Pengaruh electronic word-of-mouth terhadap intention to visit: studi pada eWOM Labuan Bajo di Instagram = The impact of electronic word-of-mouth toward intention to visit: study of Labuan Bajo eWOM on Instagram
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi Membership
Shafira Naura Wibowo
The Influence of Electronic Word of Mouth on TikTok for Local Skincare Purchase Intention: A Study on Gen Z = Pengaruh Electronic Word of Mouth terhadap Niat Beli Merek Skincare Lokal di TikTok: Study mengenai Gen Z
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2025
 UI - Skripsi Membership
Denisha Wahyuni Dekaputri
Examining the role of social media electronic Word of Mouth on movie ticket purchase intention: A Study of Indonesian local cinema moviegoers = Peran media sosial electronic Word-of-Mouth terhadap minat pembelian tiket film: Studi pada penonton bioskop lokal Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2025
 UI - Skripsi Membership