The effect of social media marketing activities on brand equity: case study of Go-jek = Pengaruh social media marketing activities terhadap brand equity: studi kasus Go-jek

Analisis pengaruh consumer knowledge terhadap repurchase intention dengan price discount sebagai variabel moderator studi pada pengguna jasa go jek = The effect of consumer knowledge towards repurchase intention with price discount as moderating variable study on go jek users

Pengaruh aktivitas pemasaran media sosial terhadap consumer based brand equity. Studi kasus: Go-jek = Effect of social media marketing activities through consumer based brand equity. Case study: Go-jek

Pengaruh Electronic Word of Mouth (e-WOM) di media sosial terhadap reputasi PT. Go-Jek Indonesia = The effect of Electronic Word of Mouth (e-WOM) in social media on the reputation of PT. Go-Jek Indonesia

Peran sales promotion dalam menciptakan dan menjaga customer loyalty (studi kasus pada Go-Jek) = The role of sales promotion in creating and retaining customer loyalty (a case study on Go-Jek)