Johansson, Johny K.
Cara pemasaran ala Jepang = the Japanese way of marketing
Gramedia Pustaka Utama , 1998
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Johansson, Johny K.
Relentless : the Japanese way of marketing= pemasaran ala jepang/​ Johny K. Johansson and Ikujiro Nonakakata pengantar oleh Hermawan Kartajaya
Gramedia Pustaka Utama , 1998
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Marketing opportunities in Japan / Dentsu Incorporated
McGraw-Hill, 1978
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Yoshino, Michael Y.
The Japanese marketing system : adaptations and innovations
MIT Press, 1979
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Yoshino, Michael Y.
The Japanese marketing system adaptations and innovations
The MIT Press, 1971
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