Analisis pengaruh consumer's brand attitude terhadap purchase intention pada merek milik influencer di Indonesia = analysis of consumer’s brand attitude on purchase intention towards influencer owned brand in Indonesia

Factors affecting purchase intention of South East Asian (SEA) young adults towards global smartphone brands

Pengaruh Endorser dan Kredibilitas Merek terhadap Minat Beli yang Dimediasi oleh Sikap terhadap Merek dan Kredibilitas Merek: Studi Merek Fashion Lokal Indonesia = The Impact of Endorser and Brand Credibility on Purchase Intention Mediated by Attitude towards Brand and Brand Credibility: A Study on Indonesia Local Fashion Brands

Analisis pengaruh social media marketing oleh luxury brands terhadap customer equity dan purchase intention = The effects of luxury brands social media marketing towards customer equity and purchase intention

Analisis pengaruh hedonic shopping value terhadap attitude towards online purchasing dan discounted product purchase intention studi kasus: harbolnas ecommerce = An analysis of the effect of hedonic shopping value on attitude towards online purchasing and discounted product purchase intention: case study: harbolnas ecommerce