Aris Subagio
Pengaruh Electronic Word of Mouth (eWOM) melalui Ekuitas Merek terhadap Minat Pembelian : Studi Pada Pemasaran Pendidikan Tinggi = The Influence of Electronic Word of Mouth (eWOM) through Brand Equity on Purchase Intentions : Study on Higher Education Marketing
2019
 UI - Tesis Membership
Egan, John, 1952-
Marketing communications
Thomson Learning, 2007
 Buku Teks SO
Blythe, Jim
Marketing communications
Prentice-Hall, 2000
 Buku Teks SO
Eagle, Lynne
Marketing communications
Taylor & Francis Group, 2015
 Buku Teks SO
A. Adji Watono
IMC (Integrated Marketing Communication) that sells
Gramedia Pustaka Utama, 2011
 Buku Teks SO