Perencanaan Komunikasi Pemasaran Terpadu untuk Menyukseskan Kampanye Album “That Girl” dengan Mempertimbangkan Faktor Iklim, Kolaborator, Kompetitor, Khalayak, dan Sumber Daya Pihak Mentari Novel = Integrated Marketing Communication Planning to Successfully Launch the Campaign for the Album "That Girl" Considering Climate Factors, Collaborators, Competitors, Audience, and Resources from Mentari Novel