The effect of sales promotion and store atmosphere on hedonic shopping motivation and impulsive buying behavior in hypermart manado city / Nova Ch. Mamuaya

Pengaruh event marketing terhadap keputusan pembelian impuls produk fashion studi pada brightspot market = The effect of event marketing toward fashion product impulse buying decision study on brightspot market / Peter Christian Panjaitan,

Analisis pengaruh faktor situasional terhadap impulsive buying behavior = The effect of situational factor towards impulsive buying behavior

Kajian literatur terkait fenomena Butt Brush Effect dalam memengaruhi kepuasan konsumen dan keputusan pembelian = Literature review about the Butt Brush Effect phenomenon on influencing customer satisfaction and buying decision

Identifikasi faktor-faktor yang mempengaruhi perilaku konsumen dalam mengambil keputusan untuk membeli produk fashion secara online dengan metode analisis faktor = Identification of factors which affecting customers behaviour on making decision for buying fashion product by online with factor analysis method