Kerpen, Dave
Likeable social media: how to delight your customers, create an irresistible brand, and be generally amazing on facebook: and other social networks: updated with new sections on Pinterest, Instagram, Google+ and lots more!
McGraw-Hill, 2011
 Buku Teks SO
Macy, Beverly
The power of real-time social media marketing : how to attract and retain customers and grow the bottom line in the globally connected world
McGraw-Hill, 2011
 Buku Teks SO
Hanani Faiza
Analisis pengaruh aktivitas social media marketing terhadap customer equity pada merek new luxury studi kasus merek zara = Analysis the effect of social media marketing on new luxury brand s customer equity case study zara
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Martin Kusuma Yuda
Prediktor dalam niat pengungkapan empati oleh pengguna terhadap iklan di media sosial: studi kasus pada iklan Go-Jek = Predicting intention to express empathy by user towards advertising in social media: case study on Go-Jek advertisement
2017
 UI - Skripsi Membership
Celine Florensia
Analisis customer engagement melalui media sosial (studi brand Gojek pada platform Instagram) = Customer engagement analysis through social media (case study about Gojek Brand in Instagram)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Makalah dan Kertas Kerja