Widya Triasih Laraswaty
Pengaruh firm-created dan user-generated social media communication terhadap brand awareness / association, brand loyalty dan perceived quality: Studi pada media sosial youtube wardah di DKI Jakarta = The Effect of firm-created and user-generated social media communication on brand awareness / association, brand loyalty and perceived quality: A Study on social media youtube Wardah in DKI Jakarta
Fakultas Ilmu Adminstrasi Universitas Indonesia , 2021
 UI - Skripsi Membership
Hemas Dewi Arum
Analisis peran brand ambassador kosmetik wardah dalam membangun brand image dan brand awareness = An analysis of brand ambassador's role on wardah cosmetics in building brand image and brand awareness
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Andriyani Tri Widilistiani
Analisa pengaruh bauran promosi dan pelayanan terhadap brand awareness suatu studi kasus : jasa pemasaran apartemen plaza senayan di fpdsavilla
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2000
 UI - Tesis Membership
Kurnia Ibnu Azhari
Pengaruh perceived service quality of endorsed brand parent brand reputation dan attitude toward endorsed brand terhadap endorsed brand loyalty = The effect of perceived service quality of endorsed brand parent brand reputation and attitude toward endorsed brand on endorsed brand loyalty
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership
Taufik Abdullah
Analisis brand image melalui pengukuran brand awareness, perceived quality dan brand loyalty dari es krim merk wall's di Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2001
 UI - Tesis Membership