Analisis Pengaruh Fan Economy melalui Electronic Word of Mouth terhadap Minat Beli Konsumen di Jakarta: Studi Pada Tren Produk Croffle di Instagram = Analysis of the Effect of Fan Economy through Electronic Word of Mouth on Consumer Purchase Intention in Jakarta: A Study on Trends in Croffle Products on Instagram

Pengaruh customer perceived value terhadap word of mouth pelanggan Starbucks coffee Universitas Indonesia = The effect of customer perceived value to word of mouth by customer of Starbucks coffee University of Indonesia

Analisis pengaruh brand love terhadap positive word of mouth melalui moderasi experience dan price: studi kasus: NIKE = Analysis of brand love effect on positive word of mouth through experience and price moderation: case study: NIKE

Analisis word of mouth pada pengguna aplikasi gojek di kalangan mahasiswa = Word of mouth analysis of gojek application users on college student

Pengaruh brand personality terhadap word of mouth melalui brand loyalty: studi pada pengguna iPhone di Jakarta dan Depok = The effect of brand personality on word of mouth through brand loyalty: case study on consumer iPhone in Jakarta and Depok