Nadira Salsabila Zulhambri
Pengaruh Self-Construal Terhadap Intensi Pembelian dan Brand Attitude Terhadap Cause-Related Marketing: Peran Mediasi dari Empati = The Effect of Self-Construal on Consumer's Purchase Intention and Brand Attitude Towards Cause-Related Marketing: The Mediating Role of Empathy
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja
Raka Bimo Darmawan
Cause related marketing: Peran moral identity centrality, brand social responsibility image, brand emotional attachment, dan brand experience dalam mempengaruhi intensi membeli = Cause related marketing: The role of moral identity centrality, brand social responsibility image, brand emotional attachment, and brand experience in affecting purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi Membership
Safira Zahra Firdani
Analisis faktor yang memengaruhi intensi pembelian kosmetik halal dengan cause-related marketing pada konsumen muslim = Factors affecting intention to purchase of halal cosmetics with cause-related marketing for muslim consumers
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
Achmad Abdillah Ghifari
The Effect of Cause-Related Marketing on Beer Type (Alcohol Vs Alcohol-Free) Toward Consumers Attitude Toward Alcohol with the Moderating Effect of Religious Belief = Pengaruh Cause-Related Marketing kepada Jenis Bir (Alkohol Vs Bebas Alkohol) Terhadap Sikap Konsumen Kepada Alkohol dengan Efek Moderasi Keyakinan Agama
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Makalah dan Kertas Kerja
Erlangga Rahadian Wibowo
Analisis Pengaruh Social Media Marketing Activities terhadap Attitude towards the Brand, Brand Experiences, dan Purchase Intention: Studi pada konsumen Brand Duha Muslimwear = Analysis of the Effect of Social Media Marketing Activities on Attitude towards the Brand, Brand Experiences, and Purchase Intentions: A Study on the Duha Muslimwear Brand Consumer
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership