Marco Anthony
Analisis motif pendorong konsumen untuk menyebarkan electronic word of mouth di forum jual beli kaskus = Analyzing motives that drive consumer to spread electronic word of mouth in forum jual beli kaskus
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
UI - Skripsi Membership
Meidila Kania
Pengaruh electronic word of mouth terhadap minat beli konsumen : studi pada testimonial di thread (lapak) forum jual beli Kaskus = The influence of electronic word of mouth to purchase intention : study on testimonial in thread forum jual beli Kaskus
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
UI - Skripsi Membership
Lucky Herpionita
Faktor-faktor yang mendorong konsumen di restoran untuk menyampaikan electronic word of mouth studi kasus: union, loewy, dan skye = The factors that drive consumer to spread electronic word of mouth (eWOM), case study: union loewy and skye
2017
UI - Skripsi Membership
Yaumul Rahmi
Pengaruh beauty vlog terhadap persepsi akan kredibilitas narasumber dan niat beli konsumen = The influence of beauty vlog on perceived source credibility and purchase intention
2017
UI - Tesis Membership
Anisa Mifrohatun Fathiyah
Pengaruh electronic word of mouth (e-WOM) terhadap minat beli konsumen: studi pada online review di situs Zomato.com = The effect of electronic word of mouth (e-WOM) towards consumer's purchase intention: a study on online review in Zomato.com
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
UI - Skripsi Membership