Dinar Shafati Rahayu
Menguji pengaruh variasi electronic word of mouth positif terhadap persepsi kualitas pengguna bus transjakarta citra merek sebagai moderator = Examining the effects variations of positive electronic word of mouth toward perceived quality of transjakarta's users moderated by brand image
Fakultas Psikologi Universitas Indonesia, 2015
 UI - Tesis Membership
Adji Suntoro
Pengaruh variasi elemen Electronic Word-of-Mouth positif terhadap sikap merek pada pengguna bus TransJakarta = The effect of positive Electronic Word-of-Mouth element variation towards TransJakarta bus users brand attitude
Fakultas Psikologi Universitas Indonesia, 2015
 UI - Skripsi Membership
Romi Aldinori
Pengaruh variasi elemen electronic word-of-mouth positif terhadap persepsi kualitas layanan pada pengguna bus TransJakarta = The effect of positive electronic word-of-mouth element variation toward perceived service quality on TransJakarta's users
Fakultas Psikologi Universitas Indonesia, 2015
 UI - Skripsi Membership
Aulia Dyah Rahmayanti
Analisis faktor-faktor yang memengaruhi consumer-brand identification serta pengaruhnya terhadap brand loyalty dan brand advocacy (studi kasus: apparel dan footwear) = Understanding the antecedents of consumer-brand identification and its influence on brand loyalty and brand advocacy (case: apparel and footwear)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
Nadya Tasya Saraswati
Analysis of the impact of electronic word of mouth (EWOM) and brand awareness on purchase intention with the mediating role of brand image: a case study of online transportation in Indonesia = Analisa terhadap pengaruh electronic word of mouth (EWOM) dan brand awareness terhadap purchase intention dengan brand image sebagai mediator: studi kasus transportasi online di Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi Membership