Analisis pengaruh consumer's brand attitude terhadap purchase intention pada merek milik influencer di Indonesia = analysis of consumer’s brand attitude on purchase intention towards influencer owned brand in Indonesia

Pengaruh Gamification terhadap Intention of Engagement towards Gamification dan Brand Attitude (Studi pada Wearable Fitness Technology) = The Effect of Gamification on Intention of Engagement towards Gamification and Brand Attitude (Study towards Wearable Fitness Technology)

Pengaruh Endorser dan Kredibilitas Merek terhadap Minat Beli yang Dimediasi oleh Sikap terhadap Merek dan Kredibilitas Merek: Studi Merek Fashion Lokal Indonesia = The Impact of Endorser and Brand Credibility on Purchase Intention Mediated by Attitude towards Brand and Brand Credibility: A Study on Indonesia Local Fashion Brands

Pengaruh sports sponsorship terhadap attitude towards sponsor dan purchase intention : Studi kasus Garuda Indonesia = Sports sponsorship effect on attitude towards sponsor and purchase intention : A case study of Garuda Indonesia

Pengaruh sifat psikologis terhadap perilaku terhadap merek dan keinginan pembelian kembali, dengan pengetahuan konsumen memoderasi kebutuhan terhadap keunikan pada jam tangan mewah = The influence of psychological traits towards brand attitude and repurchase intention with consumer knowledge moderating need for uniqueness in luxury watch