Sabila Nur Maulidya
Pengaruh Shopping Motivation dan Product Browsing terhadap Online Impulsif Buying (Produk pakaian dan kosmetik konsumen Shopee Jabodetabek) = The Effect of Shopping Motivation and Product Browsing on Online Impulse Buying (Shopee Jabodetabek consumer clothing and cosmetic products)
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi Membership
Angela Dewi
Pengaruh online personalized recommended product quality dan customer materialism yang dimediasi oleh BNPL use terhadap E-Impulse Buying dari konsumen di Jabodetabek: Studi pada pembelian produk pakaian di E-Commerce Shopee = The influence of online personalized recommended product quality and customer materialism mediated by BNPL use on E-impulse buying among consumers in Jabodetabek: A study on apparel purchases on Shopee E-Commerce
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership
Arung Srikandi
Analisis dampak online brand trust terhadap sales promotion dan online buying decision: studi kasus: men sale campaign Shopee pada Februari 2019 = Analyzing the impact of online brand trust on sales promotion and online buying decision: case study: Shopee men sale campaign on February 2019
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
Ismeralda Putri Hasiani
Pengaruh social interaction, digital celebrities relationship, dan sale proneness terhadap online impulse buying di TikTok Shop = The influence of social interaction, digital celebrities relationship, and sale proneness to online impulse buying in social commerce
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis Membership
Dalila Putri Paramadani
Analisis perilaku konsumen terhadap keputusan pembelian produk fashion melalui e-commerce online shop Zalora Indonesia perilaku pembelian fashion online dan perbedaannya terhadap pembelian offline = Analysis of consumer behavior buying decision in fashion products through e commerce online shop Zalora Indonesia online fashion buying behavior and the difference of the purchase offline
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja