Kotler, Philip
Marketing decision making : a model building approach
Holt, Rinehart and Winston , 1971
Buku Teks SO
Malhotra, Naresh K.
Basic marketing research : a decision-making approach
Prentice-Hall, 2006
Buku Teks SO
Malhotra, Naresh K.
Basic marketing research : a decision-making approach
2006
Multimedia
Uncertainty and strategic decision making
Emerald, 2016
eBooks
Marcus, Burton H.
Marketing analysis and decision making
Little, Brown, 1979
Buku Teks