Walker, Orville C.
Marketing strategy : a decision-focused approach
McGraw-Hill, 2006
 Buku Teks SO
Kinnear, Thomas C., 1943-
Marketing research : an applied approach
McGraw-Hill, 1991
 Buku Teks SO
Kinnear, Thomas C., 1943-
Marketing research : an applied approach
McGraw-Hill, 1996
 Buku Teks SO
Kinnear, Thomas C., 1943-
Marketing research : an applied approach
McGraw-Hill, 1983
 Buku Teks SO
Charvat, Frank J.
Marketing management: a quantitative approach
Heath, 1966
 Buku Teks SO