Richard, Jean
Pengaruh imitasi terhadap intensi pembelian konsumen produk minuman bersoda baru Big cola : perspektif theory of planned behavior = The effect of imitation toward consumer buying intention toward the new soft drink product big cola : perspective theory of planned behavior
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2011
 UI - Tesis Open
Defry Agatha Ardianta
Pengaruh sikap dan kakteristik konsumen terhadap penggunaan ponsel pintar layar sentuh
FSRD-ITB, 2015
 Artikel Jurnal
Simanjuntak, Iasci
Analisis Pengaruh Decision Making Styles Generasi Y Terhadap E-Satisfaction, Word-Of-Mouth Intention, Dan Repurchase Intention Pada Saat Melakukan Pembelian Produk Minuman Kopi Di Online Coffee Shop = The Effect of Consumer-Decision Making Styles on E-Satisfaction, Word-of-Mouth Intention and Repurchase Intention: A Study of Generation Y Online Coffee Shop Customer
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tesis Membership
Luly Eka Sulistyowati
Analisis pengaruh self image congruence terhadap intensi pembelian kembali Smartphone Samsung J series dengan kepuasan konsumen sebagai variabel intervening (studi pada Mahasiswa S1 Universitas Indonesia) = The Effect analysis of self image congruence towards repurchase intention samsung J series smartphone product through customer satisfaction as the intervening variable (study on bachelor degree Student of Universitas Indonesia)
Fakultas Ilmu Administrasi Universitas Indonesia, 2017
 UI - Skripsi Membership
Ridzky Arya Pradana
Analisis pengaruh pesan kelangkaan terhadap keinginan membeli konsumen dan kaitannya dengan kompetisi konsumen pada produk fungsional dan simbolis = Analysis of the scarcity message effect on consumer purchase intention and the connection with consumer competition for functional and symbolic product
Program Pascasarjana Universitas Indonesia, 2012
 UI - Tesis Open