Marketing to women : mendongkrak laba dari konsumen paling kaya dalam segmen pasar terbesar / Martha Barletta

Don't think pink: what really makes women buy--and how to increase your share of this crucial market

Representasi Hirarki Atribut Bauran Pemasaran Berdasarkan Customer Review = Hierarchy Representation of Marketing Mix Attributes Based On Customer Review

Boom: marketing to the ultimate power consumer-the baby boomer woman

Tinjauan atas aspek-aspek dalam bauran pemasaran terhadap keputusan pembelian untuk menggunakan jasa maskapai penerbangan domestik Citilink = Observation of marketing mix aspect towards consumer's purchase decision for choosing citilink airline